Most founders think content is a creativity problem.It's not. It's a content-market fit problem
I help Series A+ founders and marketing leaders find their content-market fit and build the exact org structure they need to execute on it.
Why content isn't working for you
You already know an owned content channel is no longer optional. But you're just not able to make it work.
You've taken a lot of shots, tried to mirror every viral trend, hired and fired talent, switched up entire team structures, only to have that one random post blow up (and not do anything for your business).
At best, you wager all your bets on that one rockstar editor/creator in your team and hope for the stars to align again.
At worst, you go back to the drawing board and start things from scratch, eventually deciding that the channel just doesn't work for you.
If that sounded eerily familiar…
that's because it's the exact sequence of events that unfolds at every Series A+ startup including the one I spent 9+ years building.
But it was never a talent or creativity problem to solve. Just as your product won't take off unless it finds product-market fit, your content too won't take off unless it finds a content-market fit.
Content market fit is when you are able to:
- Communicate the exact messaging you want to drive
- to the exact target audience you want to reach
- in a way that they find it so valuable
- that they keep sending it to more and more people like them
What changes when you find Content-Market fit?
OUTSIDE THE COMPANY
- You get in front of exactly the people your business needs.
- Your message lands, and they do what you want: visit your website, sign up, buy. They walk away with exactly what you meant them to.
- They send it to people just like them, so it keeps spreading on its own.
- The algorithm learns exactly who you're for. Every post starts from a higher floor, and the breakouts come more often.
- Your formats become briefs you can hand to creators and your ads team, so the same idea runs at 100x the volume.
INSIDE THE COMPANY
- Everyone working on content agrees on what to make and why.
- You know exactly who to hire, and every person knows exactly what they own and what they are working towards
- The team stops just keeping the ship afloat and starts taking bigger shots. Clarity builds momentum, and momentum builds on itself.
- You don't need to hunt for star performers. The culture itself produces exceptional results, and great people want to join and stay.
- Output becomes predictable: success is not accidental, it's the new base. Moonshots become the new ceiling
And that's exactly what I help you build
Operator, not agency:
I've built and run these teams myself, so you get a plan your team can actually run. More about me here
A system, not posts:
You leave with an air-tight 'who-gets-what' statement + 3-5 locked formats and team alignment to run them.
Works at every stage.
Virality, product launches or B2B product marketing: the fundamentals don't change, only the constraints do.
Built from inside, not handed down.
40+ hours across 4 weeks, in the room with your team and stakeholders.
The consulting curriculum
Four weeks. One full day a week, in the room with your team.
- Week 1
Who Gets What
Find your content-market fit. We tie content to the business outcome it's accountable to, and lock the audience, message and tone every post must hit.
- Week 2
Formats & Team
Lock 3-5 repeatable formats and your primary platform, then build the team and culture to run them.
- Week 3
Virality, Analytics & Moonshots
Replace "going viral" with numbers you can move, set honest growth expectations, and build a practice for finding outlier ideas.
- Add-on
Visual Hooks
A hands-on craft day for your creators, editors and designers on winning the first three seconds.
- Week 4
Check-in & Alignment
We review the work, or the hiring plan, against everything we locked.
- After that
Consultation days
Book full days as you need them. No calls: real feedback takes real prep.