Abhilash Hande
About

Abhilash Hande

Abhilash Hande advises founders and marketing leaders on content marketing and building top-tier content teams.

He joined invideo as its first GTM hire, when it had an MVP and 1 pilot client.

He spent the next 9 years on the founding team leading GTM functions such as blogs, community, YouTube and Instagram channels, influencer marketing, and in-house content teams, as invideo grew to more than 50M users across 150+ countries.

Now he helps companies find content-market fit and build the team that keeps it growing.

9 yrsOn the founding team at invideo, employee number four and the first GTM hire
300K+YouTube subscribers grown organically with a single freelancer, earning a Silver Play Button
100xBlog growth, 5K to 500K monthly organic visitors, with no paid spend
$1M/moCreator spend deployed through a 10 person influencer function
6MInstagram views in 30 days, from a content team built that same quarter
50%+Of the business attributed to the two channels he ran end to end
  1. 2017

    The first bet

    Joined invideo as the first person on the GTM team. We had an MVP and one pilot client ahead of us. No playbook existed, so we built one.

  2. 2018 to 2019

    Building the business

    Led the entire enterprise function, a team of 15, and grew to 20+ clients back when the company ran purely on enterprise revenue. That motion kept us alive long enough to find our real market.

  3. 2020 to 2022

    The organic engine

    Moved into organic growth and built three channels from zero. Grew the blog to 500K+ organic visitors a month, built a Facebook community to 30K+ members, and started our YouTube channel, ending the stretch at around 30K subscribers. Slow, deliberate, foundational.

  4. 2023 to 2024

    Compounding

    This is where it took off. Ran the full influencer engine at spends of around $1M a month with a 10 person team, and scaled YouTube from 30K to 300K subscribers. Combined, these two channels attributed to more than 50% of the business.

  5. 2025

    Reinventing the brand

    Rebuilt invideo's positioning and segmentation from scratch, moving us from faceless video creators to small and medium businesses, and led the full rebrand and our hero film launch with the CEO, all while still leading influencer marketing and YouTube.

  6. 2026

    Content at scale

    In the first quarter, built our in-house content team from the ground up, and it generated 6M views in 30 days on Instagram. By Q2, pivoted the entire strategy to deep product marketing content as our audience shifted from hobbyists to serious, high-ticket creatives like filmmakers and enterprises.